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Contenuto fornito da Brian Roisentul. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Brian Roisentul o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Leveraging Influencers for Organic and Paid Growth

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Manage episode 430860168 series 2971299
Contenuto fornito da Brian Roisentul. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Brian Roisentul o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.

Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.

Here’s a glimpse of what you’ll learn:
  • Introduction to Jordyn Casaus and Crown Affair

  • Current struggles faced by brands

  • Biggest challenges for marketing directors today

  • Partnership with Sephora: How it started and its impact on brand growth and visibility

  • Standing out in a highly saturated beauty industry

  • Customer acquisition and retention

  • Influencer marketing: Sourcing process and impact on the brand

  • Testing whitelisting: Initial results and insights

  • Future plans for Crown Affair

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

  continue reading

100 episodi

Artwork
iconCondividi
 
Manage episode 430860168 series 2971299
Contenuto fornito da Brian Roisentul. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Brian Roisentul o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.

Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.

Here’s a glimpse of what you’ll learn:
  • Introduction to Jordyn Casaus and Crown Affair

  • Current struggles faced by brands

  • Biggest challenges for marketing directors today

  • Partnership with Sephora: How it started and its impact on brand growth and visibility

  • Standing out in a highly saturated beauty industry

  • Customer acquisition and retention

  • Influencer marketing: Sourcing process and impact on the brand

  • Testing whitelisting: Initial results and insights

  • Future plans for Crown Affair

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

  continue reading

100 episodi

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