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Leveraging Influencers for Organic and Paid Growth
Manage episode 430860168 series 2971299
In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.
Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.
Here’s a glimpse of what you’ll learn:Introduction to Jordyn Casaus and Crown Affair
Current struggles faced by brands
Biggest challenges for marketing directors today
Partnership with Sephora: How it started and its impact on brand growth and visibility
Standing out in a highly saturated beauty industry
Customer acquisition and retention
Influencer marketing: Sourcing process and impact on the brand
Testing whitelisting: Initial results and insights
Future plans for Crown Affair
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
100 episodi
Manage episode 430860168 series 2971299
In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.
Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.
Here’s a glimpse of what you’ll learn:Introduction to Jordyn Casaus and Crown Affair
Current struggles faced by brands
Biggest challenges for marketing directors today
Partnership with Sephora: How it started and its impact on brand growth and visibility
Standing out in a highly saturated beauty industry
Customer acquisition and retention
Influencer marketing: Sourcing process and impact on the brand
Testing whitelisting: Initial results and insights
Future plans for Crown Affair
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
100 episodi
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