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Contenuto fornito da Sturm Media LLC and Edward Sturm. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sturm Media LLC and Edward Sturm o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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The Edward Show
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Contenuto fornito da Sturm Media LLC and Edward Sturm. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sturm Media LLC and Edward Sturm o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Founder and go-to-market stories from the lens of a world-class marketer.
…
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573 episodi
Segna tutti come (non) riprodotti ...
Manage series 3561734
Contenuto fornito da Sturm Media LLC and Edward Sturm. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sturm Media LLC and Edward Sturm o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Founder and go-to-market stories from the lens of a world-class marketer.
…
continue reading
573 episodi
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×E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results. If you haven’t had much success with search engine optimization or just infrequent success, this episode will be very helpful. This is a lot more specific than “make good content” - that’s actually bad advice. And this isn’t “get backlinks bro” - that’s also generally unnecessary advice unless you’re going after the most competitive keywords in your niche. This is a simple and straightforward method to hitting the first page of Google. For more SEO - Compact Keywords - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:31 Targeting Keywords 00:59 Choosing the Right Keywords 01:43 Optimizing Your Page for Keywords 02:28 Standing Out in Competitive Keywords 04:10 Using TLDRs for SEO 08:16 Submitting Your Site to Google 09:03 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seobasics #digitalmarketing #seotips #searchengineoptimization…
E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this. When startups die, it’s not with a bang but with a whimper. These are the five most common reasons why startups fail. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability. ◦ You solve yesterday's problems. ◦ You know too much to see new patterns. 2․ The 90-Day Death Clock ◦ Days 1-30, vision leads. ◦ Days 31-60, you need validation. ◦ Day 90+, still no validation? You're already dead. ◦ You don't die when money runs out, you died three months ago. 3․ Reality Distortion Debt ◦ Every assumption equals debt. ◦ Every we know better equals interest. ◦ Every delayed user test equals compound interest. ◦ Most startups are bankrupt before they're broke. 4․ The Competence Trap ◦ More competence = more procrastination. ◦ Building becomes an escape from selling. ◦ You're perfecting code instead of getting feedback. ◦ This is death by beautiful products that nobody wants. 5․ Time Perception Disorder ◦ Soon = never. ◦ Perfect timing = fear. ◦ The market is not ready = we're not ready. ◦ While you wait, the market moves on. The hard truth. Startups don't fail when you run out of money. They fail when you choose: ◦ Comfort over truth ◦ Planning over testing ◦ Knowing over learning Compact Keywords - Backlinks don’t matter - Get tons of purchase-intent traffic - Max out your TAM: https://compactkeywords.com/ 00:00 Introduction and Episode Setup 00:39 Silent Killer #1: The Expert's Curse 02:31 Silent Killer #2: The 90-Day Death Clock 05:37 Silent Killer #3: Reality Distortion Debt 06:34 Silent Killer #4: The Competence Trap 07:23 Silent Killer #5: Time Perception Disorder 08:05 Conclusion and Podcast Information The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #foundermode #venturecapital…
1 How He’s Made Over $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown 1:24:25
1:24:25
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1:24:25E573: Joshua Ryan Schaver (@bagelfinagles on Instagram) shares how he’s made $600,000+ so far from Instagram and TikTok with an in-depth breakdown of his funnel. He’s using primarily social video and tripwire offers to scale his urban farming-based business. He shares the copy he uses, the hooks, his content strategy, his call-to-actions, his tripwire PDFs, what he gives for free and what he charges for, how his funnel evolved over the past 3 years, how much each of his revenue streams gives him, his margins… - he is an open book and shares it all. He gives you his exact funnel so you can go and implement it for your business. Crazy value in this episode. Check out Joshua Ryan Schaver on Instagram: https://www.instagram.com/bagelfinagles Compact Keywords - Backlinks don’t matter - Get tons of purchase-intent traffic: https://compactkeywords.com/ 00:00 Introduction and Guest Overview 01:06 Josh's Business Journey Begins 02:36 First Time Going Viral 08:56 Revenue Streams and Business Growth 14:30 Marketing Strategies and Social Media Insights 21:08 High Conversion Rates and Funnel Development 41:14 Analyzing Social Media Metrics 42:10 Starting a Seed Company 42:38 Business Background and Growth 43:40 Current Marketing Funnels 51:28 Effective Social Media Strategies 01:00:18 Learning from Comments and Feedback 01:05:28 Future Marketing and Automation Plans 01:20:23 Reflecting on Marketing Failures 01:23:25 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #ecommercetips #socialmediamarketing…
E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew. We cover its go-to-market, marketing strategy, intense attention to customer relationships and trust, product strengths, and product weaknesses. We look at what made it successful, both in terms of how it acquired users and customers, and also in terms of what the product actually does. A lot to learn here, you’re going to love it. Source: https://read.first1000.co/p/-substack Get tons of qualified traffic with my SEO Program, Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Upcoming Interview 00:27 Startup Success Story: Substack 02:31 The Founders' Backgrounds 03:30 The Birth of Substack 08:15 Substack's Go-to-Market Strategy 14:21 Substack's Product Philosophy 16:29 Substack's Growth and Future Opportunities 20:07 Conclusion and Upcoming Content The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #gotomarket #privateequity…
E571: A concise list of the things most people still get wrong about SEO in 2025. We look at things like intent, topical authority, vanity metrics, monthly search volume, AI SEO, amount of content, content quality, testing, and more intent. This is the high-level overview of how to do SEO in 2025. From Charles Floates’ post: https://x.com/Charles_SEO/status/1883379300793283011 Get tons of qualified traffic with my SEO Program, Compact Keywords: https://compactkeywords.com/ 00:00 Credit 00:22 SEO Mistakes in 2025 00:50 Effective SEO Strategies 01:21 Bottom of Funnel Keywords 03:27 User-Generated Content and Top-of-Funnel Articles 03:44 HubSpot's SEO Decline 05:00 Compact Keywords The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #compactkeywords #seotips #digitalmarketing…
E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023. HubSpot is falling prey to AI chatbots (ChatGPT released December 2022) taking its traffic and to UGC ranking for its keywords. HubSpot has been going after top-of-funnel content. Now it has been decimated. This is why HubSpot’s SEO has been obliterated and what you can do to avoid this. Discussed on Reddit: https://www.reddit.com/r/SEO/comments/1i8jev6/hubspot_is_losing_80_of_its_blog_traffic_since/ Get qualified traffic to your business with my SEO Program: https://compactkeywords.com/ 00:00 HubSpot's Traffic Decline: An Overview 00:55 The Crux of HubSpot's SEO Problem 01:26 Examples of Lost Keywords 01:48 The Trend Beyond HubSpot 03:15 Why Top of Funnel Keywords Fail 03:31 When to Target Top of Funnel Keywords 07:20 SEO Strategies for 2025 08:37 Conclusion and Future Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seonews #compactkeywords #seotips #searchengineoptimization…
E569: How to increase sales and revenue and everything good by selling the benefits and not the features. You’re naturally in the weeds with whatever you’re doing. You know your niche inside and out. You think your differentiating factors are the coolest things ever. But the truth is your prospects only care about the benefits your features bring. These are many examples of improving copywriting by emphasizing the benefits first, then the features. This will increase your revenue by improving your copywriting and sales skills. You’re going to enjoy this. Source: https://www.reddit.com/r/Entrepreneur/comments/xutk0t/the_extraordinary_power_of_selling_the_benefits/ Get qualified traffic for free with my SEO Program: https://compactkeywords.com/ 00:00 Copywriting Boosts Sales 00:38 Selling Benefits vs. Features 01:36 Real-World Examples 01:51 Personal Reflections and Applications 03:44 Combining Features and Benefits 05:55 Meaning in Branding 08:01 Practical Applications and Community Insights 12:49 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #copywriting #advertisingtips #salestips #digitalmarketing…
E568: This is the secret to growth on Instagram. 1. Post manually through the Instagram mobile app. Don’t use automation tools or views will be suppressed. Instagram doesn’t like shared IP addresses. 2. High-frequency posting. Post a lot. The brand in this posts 100 times PER DAY to Instagram. They get 9.2 billion impressions per month. And people are trying to emulate them. Insanity. Sources 👇 1 Day 100 Posts CHALLENGE: https://www.reddit.com/r/InstagramMarketing/comments/1i6t1xw/1_day_100_posts_challenge/ MrBeast’s reaction to this insanity: https://www.instagram.com/reel/DCQV5kbyNrk/?igsh=cmFlMXZmaDh2czFj Episode 566 of The Edward Show, “Zuck turned down our pitch, changed his mind, and we made $745 mil.” https://youtu.be/OslN_eLOCes 00:00 Growing on Instagram 00:20 Manual Posting vs. Automation Tools 00:54 High Frequency Posting 01:43 The 100 Posts Challenge 02:43 MrBeast's Reaction 04:35 Analyzing Instant Bollywood's Success 08:12 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #socialmediamarketing #growthhacking #digitalmarketing…
E567: Clickthrough rate (CTR) manipulation with parasite search engine optimization. Manipulating clicks within Google Search to get your posts on other high-authority websites and platforms to rank fast and well. This is how it’s done, if it works, and whether or not you should try it. This is some of the darkest black hat SEO there is. If you’re curious about high-impact forbidden SEO tactics, this one’s for you. Mentioned in the podcast: Compact Keywords - have buyers find your brand when they need it most: https://compactkeywords.com/ 00:00 Introduction to CTR Manipulation and Parasite SEO 00:27 Parasite SEO Platforms 01:14 Risks and Precautions of CTR Manipulation 02:17 Common Mistakes in Parasite SEO 03:23 Effective Strategies for Parasite SEO 05:32 Compact Keywords and Long-Term SEO 07:06 White Hat SEO vs. Black Hat SEO 07:36 Building a Strong SEO Foundation 13:12 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #ctrmanipulation #seotips #searchengineoptimization…
1 Zuck turned down our pitch, changed his mind, and we made $745 mil 1:19:28
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1:19:28E566: Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. With a lifetime of stories from decades of building, Mike and Kass have supported close to 100 early-stage startup founders. They served as angel investors and advisors to Scopely, which sold to Savvy Games for $5 billion in 2022, and Liquid Death, the canned water company whose “evil mission” is to make people laugh and drink healthy beverages, all while reducing plastic pollution. They’re also early investors and advisors to Meta, early investors in Tumblr, and Gary Vaynerchuk created VaynerMedia in their conference room. They have recently written a book called: Shoveling Sh!t: A Love Story About the Entrepreneur’s Messy Path to Success which you can pre-order at www.shovelingshit.com. This is a fun episode, you’re going to love it. Follow them at: https://www.instagram.com/kassandmike/ https://www.youtube.com/@KassandMike/videos https://x.com/kass_and_mike https://www.facebook.com/kassandmike/ https://www.linkedin.com/company/kassandmike Compact Keywords - have buyers find your brand when they need it most: https://compactkeywords.com/ 00:00 Pitching Mark Zuckerberg: The Early Days of Facebook 02:31 Building Buddy Media: The First Social Media Management Platform 06:16 Innovative Marketing Strategies for Startups 11:27 Compact Keywords 13:00 Their Crazy Business Relationships 18:46 Company Culture 34:55 Golf.com and Early Ventures 38:44 A New Business Idea 41:14 Facebook’s Game-Changing Decision 41:42 Buddy Media's Rise and Salesforce Acquisition 42:11 Negotiation with Salesforce 45:46 Impact of Facebook's IPO on the Deal 46:39 Life at Salesforce Post-Acquisition 51:25 Angel Investing Adventures 53:02 Lessons from Successes and Failures 56:21 Mental Health Crisis Among Entrepreneurs 01:00:01 Focus and Avoiding Shiny Object Syndrome 01:10:45 Being Competitive 01:12:59 Content and Social Media Insights 01:17:39 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #startups #angelinvesting #ycombinator…
E565: Negative SEO - using spammy SEO practices to harm your competitors’ rankings - is real. I’ve seen it even recently. This is a story about a well-known experiment in SEO that proved negative SEO is real and showed how it’s done. Source: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Negative SEO 00:35 Disclaimer and Caution 01:06 The Experiment Setup 03:35 Results and Analysis 05:13 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #negativeseo #blackhatseo #seotips #searchengineoptimization…
E564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that literally just launched. The TikTok ban, and what to do now. And Yandex Video for Parasite SEO. Crazy episode. 00:00 Gary Vaynerchuk 00:36 Upcoming Podcast Guest: Mike Lazerow 01:07 Gary Vaynerchuk's Influence and Lessons 04:25 Seven Power Lessons 09:15 Donald Trump Meme Coin and Personal Brands 10:25 TikTok Shutdown and Social Media Strategy 12:28 SEO News and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #garyvaynerchuk #digitalmarketingnews #marketingnews #digitalmarketing…
E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast. Tripwire funnels are small purchases that help break initial resistance to purchasing. Once the purchase is made, it becomes easier to upsell the main product. The four examples are inspiring and educational. For example, repurposing work you already did into a tripwire funnel that generates over $12,500. Or an ascending price mechanism tripwire offer. Or limited-time tripwire offers. Source material - https://www.growbo.com/tripwires-that-inspire/ Sponsored by my newly released SEO Program, Compact Keywords - How to generate intense revenue with SEO - https://compactkeywords.com/ 00:00 Introduction to Funnels and Tripwire Offers 00:33 Understanding Tripwires 02:01 The Power of Tripwires in Sales Funnels 03:58 Growbo’s Ultimate Swipe File 07:06 Vistaprint's Business Essentials Bundle 09:43 Design Cuts' Limited Time Bundle 13:36 Jason Zook's Bundle of Awesome 14:40 Conclusion and Personal Reflections The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #marketingfunnel #marketingautomations #tripwireoffers #digitalmarketing…
E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, your product, or whatever you want. It’s a strategy that allowed me to take up 20% of Google Images, not even including the images outside of my control. I share image file names, alt text, captions, internal linking strategies, page titles, meta descriptions, H1s, H2s, and more. Everything you need to do to effectively get your images onto Google Images. Get the guide here: https://edwardsturm.com/articles/how-to-get-on-google-images/ My demand generation SEO program: https://compactkeywords.com/ 00:00 Introduction and Background 01:03 Creating the Photos Page 01:55 Analyzing the Results 02:29 Dealing with Competition 02:54 Benefits of the Photos Page 03:29 Step-by-Step Guide 06:14 SEO and Keyword Strategy 08:38 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googleimageseo #seotips #searchengineoptimization #digitalmarketing…
E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter. But how will I use this hyper-top-of-funnel content? Growing my followers is not enough. I want to drive top-of-mind awareness to Compact Keywords. Easy way to do this? Clothing. So I tried having a shirt made with Fiverr. Listen to hear my results and what I’m doing now. Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Recap of Previous Episode 00:28 Viral Video Success Story 01:26 Burger King's Moldy Whopper Campaign 02:40 Creating Effective Content 04:25 Compact Keywords Merchandise Strategy 05:42 Designing the Perfect Shirt 09:42 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #digitalmarketing #viralmarketing #growthhacking…
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