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How to keep up with ever-changing algorithms

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Contenuto fornito da Rhiannon-Amber - The Equestrian Business Specialist. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Rhiannon-Amber - The Equestrian Business Specialist o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

I'm sorry. It's not the algorithm. It's you...
As a marketing expert, professional algorithm pleaser and sales psychology guru... I have a few things to clear up because the algorithm is taking a right battering on social media recently and honestly it's not fair
The algorithm (there isn't one there are hundreds working simultaneously) has one single purpose. To keep you scrolling.
It chooses content that is relevant, fun, engaging and interesting.
If you fail to make content that is fun, interesting, relevant, engaging and interesting the algorithm will not pick up on it.
That's not the algorithm's fault. That is its entire job!
Yes the algorithm changes, a lot. That's because our preferences change a lot.
In today's episode, I'll teach you how to keep up with ever-changing algorithms!

The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts"
Want to work with me?
Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultation
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business.
Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

  continue reading

55 episodi

Artwork
iconCondividi
 
Manage episode 440443748 series 3477208
Contenuto fornito da Rhiannon-Amber - The Equestrian Business Specialist. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Rhiannon-Amber - The Equestrian Business Specialist o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

I'm sorry. It's not the algorithm. It's you...
As a marketing expert, professional algorithm pleaser and sales psychology guru... I have a few things to clear up because the algorithm is taking a right battering on social media recently and honestly it's not fair
The algorithm (there isn't one there are hundreds working simultaneously) has one single purpose. To keep you scrolling.
It chooses content that is relevant, fun, engaging and interesting.
If you fail to make content that is fun, interesting, relevant, engaging and interesting the algorithm will not pick up on it.
That's not the algorithm's fault. That is its entire job!
Yes the algorithm changes, a lot. That's because our preferences change a lot.
In today's episode, I'll teach you how to keep up with ever-changing algorithms!

The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts"
Want to work with me?
Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultation
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business.
Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

  continue reading

55 episodi

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