48. Making Marketing Memorable with Phil Mershon

The Flamingo Advantage® with Katie Hornor

In this episode of The Flamingo Advantage Podcast, hosted by Katie Hornor, special guest Phil Mershon takes center stage. Phil is a multifaceted individual with roles spanning from author and pastor to musician. Among his many roles, he serves as the Director of Experience for Social Media Examiner. Katie is thrilled to have Phil as her guest, reminiscing about their first meeting six or seven years ago at a social media marketing event.

Phil begins by sharing the magic of creating unforgettable experiences at events, reflecting on the power of shared experiences to create lasting memories. He references a memorable trip led by Liz Lathan, where a group of event planners embarked on a secret family reunion journey to Tuscany, Italy. The shared experiences and bonds formed during this trip served as the inspiration for the episode's theme.

Katie dives into Phil's recent book, "Unforgettable: The Art and Science of Creating Memorable Experiences." Phil discusses his source of inspiration for this book, highlighting a quote from Liz Lathan that emphasizes the profound impact of shared experiences and memories on learning and change. This quote resonated deeply with him, and he felt compelled to use it as a cornerstone for his book.

Phil explores the importance of building community and connections before events, emphasizing the need to create opportunities for attendees to interact, network, and form relationships. He shares strategies for fostering this sense of community through communication, orientation webinars, and various platforms like LinkedIn and Facebook groups.

The conversation delves into the concept of "combining the known to create the unknown." Phil draws parallels between this concept and the experiences offered by the Savannah Bananas, a baseball team known for their unique and entertaining approach to the sport. By combining familiar elements in novel ways, they create memorable experiences that stand out.

Katie and Phil discuss the importance of authenticity and knowing your audience in creating memorable experiences. Phil encourages individuals and businesses to stay true to themselves and lean into their strengths, as it is their uniqueness that will attract and impact the right audience. The discussion culminates in the idea that every business is ultimately in the business of making smiles and unforgettable moments.

To conclude, Phil treats listeners to an impromptu song performance inspired by the episode's theme. The song embraces the essence of becoming an unforgettable presence in one's industry.
Episode 48
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Intro/Outro music ℗©2023 Mark Alewine Music. Please visit https://markalewinemusic.com/flamingo to request your own custom song for personal or commercial use. Save 15% with code FLAMINGODEAL.