How to Break Free From the ‘Data Rich, Insights Poor’ Trap

The Forget The Funnel Podcast

This episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the 4 growth stalls you’re likely experiencing as a result. If you're a SaaS founder or product manager bogged down in the weeds of hypothesis-mode and product growth challenges, you’ll want to tune in.
In this episode, you’ll learn:

• How understanding the full customer journey—not just metrics—can transform your growth strategy (and how Gia’s team hit 900% revenue growth).
• How to uncover what really drives value and revenue with actionable customer research (featuring lessons from real SaaS companies).
• The secret to aligning product and customer experiences for scalable, predictable growth.
• Why product marketing is the unsung hero for team alignment and smarter decision-making.
• How to ditch panic-mode tactics and build long-term, customer-driven strategies that work.

This episode is packed with no-nonsense advice and strategies you can start implementing right away. It’s time to move from operating in hypothesis-mode to focused, intentional strategy.
For further questions, connect with Georgiana on LinkedIn. Visit us at forgetthefunnel.com. Your feedback through ratings, reviews, and subscriptions means the world to us.
Tune in on Spotify, Apple Podcasts, or watch the full presentation on YouTube.
What's in this episode:
[02:15] - How a visit to Airbnb’s office changed Georgiana's perspective on customer value.
[09:40] - The four core reasons why product growth stalls and how to counter them.
[14:22] - Strategies for penetrating market saturation and retaining your customers.
[21:10] - Balancing the urgency for short-term gains with the necessity for long-term growth.
[27:35] - Practical examples demonstrating companies that prioritize customer insights.
[32:45] - Understanding and leveraging the unique role of product marketing in driving growth.
[38:50] - How to operationalize customer insights into actionable growth strategies.
Links

• Business of Software: https://businessofsoftware.org/talks/georgiana-laudi-data-rich-insight-poor-the-real-reason-your-growth-is-stalled/

• Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/
  
  
• Read the uber-practical Forget The Funnel book: https://forgetthefunnel.com/customer-led-growth/book
  
  
• Check out Forget the Funnel’s website: https://forgetthefunnel.com/
  
  
• Get the free Forget the Funnel workbook to help you implement Customer-Led Growth: https://forgetthefunnel.com/workbook

Previous Episodes

• How Customer Blind Spots are Costing Your Team & How to Fix Them on Apple Podcasts
  
  
• Avoiding Common Customer Research Traps (and What Good Research Looks Like) on Apple Podcasts