))
S2 Episode 13: Is Retail Media the Next Wave of Marketing? Alin Dobrea on Customer Experience, Innovation, and More
Manage episode 386655088 series 2981846
Contenuto fornito da SmartOSC. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SmartOSC o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Alin leads marketing solutions and partnerships across Southeast Asia for ZALORA - Asia’s leading online fashion destination. He is also responsible for the ZALORA advertising platform (ZAP), where his team helps leading brands orchestrate multi-channel campaigns to drive performance and connect with relevant audiences.
In this episode, we're taking a deep dive into Alin's journey from his time with M&S in London to the rapidly growing retail and technology sectors within the Southeast Asian landscape. We'll explore insights from both markets, predictions on emerging trends, and... ✅ Retail Media as the next wave of marketing and what brands can learn from this opportunity ✅ Customer experiences of the future and the emergence of Generative AI ✅ The power of ‘trusting the process’ And that's just the beginning!
35 episodi
Condividi
