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S3 Episode 2: What's Next for MarTech? Debunking Myths & Navigating Transformation with Andy Chang
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What does it take to truly transform yourself and your organization from the inside out? Being completely honest with yourself is a start.
And who better to share their honest stories of progression than our next guest? Andy Chang has spent the last two decades working with global organizations to transform and construct their customer interactions and in turn, has worked to tirelessly transform himself and his mindset.
As a technologist and computer science alumni, Andy's journey has been marked by a relentless pursuit of innovation and a deep-seated belief in the power of technology to shape human experiences. Now as the Head of Marketing Technology, Engagement Solutions at
Electrolux Group, Andy joins us today to share the winding path of his career journey, and the evolving landscape of MarTech, and to discuss both the exciting opportunities and the realities that lie ahead.
In this episode, we cover:
Seizing Opportunities and Navigating Career Paths
The Expectations VS Reality of Computer Science & Software Engineering
Enhancing Consumer Experience with Personalization
The Cost of Transforming into a Data-driven Organization
The Untold Stories about Modern Marketing
Dynamics between marketing and technology teams
The Calling for Marketing Technologists and Industry Maturity in MarTech
Importance of Transparency in Consumer Experiences
Adapting to future trends and technological disruptions
Leadership of the Future
Advice to Future Self
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