Witt Rabon & Jamar Brown: Building DRO, a Cannabis Lifestyle Brand

The Ganjapreneur Podcast

In this episode of the Ganjapreneur podcast, host TG Branfalt is joined by Witt Rabon, co-founder and COO, and Jamar Brown, co-founder and President of Brand Development for DRO, a Colorado-based cannabis lifestyle brand that has been redefining cannabis culture since its launch in 2014. DRO stands out by weaving authentic storytelling, cultural identity, and bold design into its clothing and cannabis products. In this episode, Witt and Jamar share the origins of DRO, reflecting on how their personal journeys—from professional sports and corporate branding to a shared love for cannabis—helped shape the company’s unique voice and vision. They delve into how DRO transitioned from an idea sparked during their time as coworkers to a thriving lifestyle brand blending cannabis and fashion. Other topics discussed in this interview include: The importance of connecting with consumers through authentic, relatable stories The role of design in bridging cannabis culture with mainstream audiences The importance of advocacy, social equity, expungement, and using their platform for cannabis education DRO’s approach to licensing deals, and the challenges and opportunities of entering big-box retailers And more! This episode offers a compelling look at the intersection of cannabis, culture, and business, highlighting DRO's journey as a brand that honors legacy culture while helping shape the current landscape of the legal cannabis industry. Learn more about DRO: https://drolife.com https://droflower.com