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How To Create Experience Makers | Dan Gingiss
Manage episode 422255437 series 3563557
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Episode Summary:
In this episode, we chat with Dan Gingiss, a customer experience expert and keynote speaker, about the pivotal role of social media in customer service. Dan shares his journey from corporate America to becoming a thought leader in customer experience, emphasizing the importance of engaging with customers on social media platforms. We delve into the value of creating memorable "wow" moments versus maintaining consistent service, and Dan provides actionable insights for brands to improve their customer interactions. Additionally, Dan shares some personal anecdotes, including his surprising stint as a singer at major league baseball games and his connection to famous 80s movies.
Key Highlights:
- The Evolution of Social Media in Customer Service: Dan discusses how social media has transformed customer service by giving customers a powerful voice and brands a direct channel for engagement.
- Importance of Omnichannel Approach: The need for brands to be present on various social media platforms like WhatsApp, Instagram, and Facebook Messenger to meet customers where they are.
- Creating 'Wow' Moments: Balancing between consistently good service and delivering unexpected, memorable experiences that turn customers into advocates.
- Fixing Pain Points: The significance of addressing common customer complaints and issues to improve overall satisfaction, as exemplified by Dan's experience at Discover.
- Inspiration Beyond Industry: Encouraging brands to look outside their industry for innovative ideas to enhance their customer experience.
- Personal Touch: Dan’s unique tactic of singing during his keynotes engages and surprises his audience, demonstrating the power of unexpected positive experiences.
- South African Trivia: See how well Dan knows South Africa.
Extra links or connect with guests:
- Website: https://dangingiss.com/
- LinkedIn: https://www.linkedin.com/in/dangingiss/
- Instagram: https://www.instagram.com/dgingiss?igsh=cXZrbzJ6cWszbjZy
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