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What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
Manage episode 417260214 series 2927316
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When AI is at the top of most marketers' minds, it can be difficult to discern which brands are truly tapped in and which are chasing trends. Bob Hollanders, Head of Sales Account & Management, EMEA & US, proves to Peggy Anne Salz that AI is more than a buzzword at Appier and delves into his insights on where marketers are succeeding in implementing AI into their stack as well as what non-gaming and gaming apps can learn from each other. ** Chapters **
00:00 - Intro
00:50 AI more than a buzzword
04:45 - Marketers that succeed using AI
08:33 - Lessons from gaming and non-gaming apps
13:00 - A pre-indicator of non-gaming whales
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