A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"

The GROWTH GAME by Drimify

The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1 With the long-feared cookie collapse now imminent, how are you planning to shift gears in your marketing strategy? Join us as we chat with attribution aficionado and serial entrepreneur, Jeff Greenfield. Among some broader insights from his impressive career, we talk specifically about a renaissance of classic, or "old school" marketing techniques as we look to ween ourselves off our dependence on data. If you’re tooling up to face down the wastelands of the "Cookiepocalypse," consider this an essential port of call. Check out Jeff’s attribution certification programme here: https://provalytics.com/attribution-certification/ #cookiecollapse #cookies #marketingstrategy #cookiecollapse #marketingdigital #adtech #attribution #entrepreneurship #datacollection #gamification #gamificationsuperpowers #podcast CHAPTERS 0:00 Attribution 7:30 How we got addicted to data 10:20 The job of marketing 17:50 Schrodinger’s Startup 25:05 The cookie collapse 32:20 A return to classic marketing 34:30 Gamification in the new arena of marketing 35:50 Macaroon or Maca-ruin? 40:35 Final insights GAMIFICATION TO CHANGE THE WORLD Everyone loves to play. It’s part of human nature. At Drimify, play means pushing the limits of creativity and innovation. Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable. Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side. Take gamification superpowers into your own hands to level up your goals. #GamificationSuperpowers TRY THE DEMOS → https://drimify.com/en/apps/ FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :) Thanks for your support! See you soon on Drimify → https://drimify