What Founders Need To Know About B2B Sales And Marketing - With Dave Kellogg (Balderton Capital) The Growth Hub podcast

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What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)

1y ago 28:36

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MP3•Pagina principale dell'episodio

Contenuto fornito da The Growth Hub Podcast and Advance B2B. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Growth Hub Podcast and Advance B2B o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!

… continue reading

109 episodi

#Business #Advance B2B #Growth Hub

Artwork

What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)

The Growth Hub Podcast

45 subscribers

published 1y ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da The Growth Hub Podcast and Advance B2B. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Growth Hub Podcast and Advance B2B o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!

… continue reading

109 episodi

#Business #Advance B2B #Growth Hub

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