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Ep 31 - Trail to the Sale™, a Proven Marketing Framework with Janice Hostager
Manage episode 446347859 series 3609885
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In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.
Connect with Janice Here:
https://www.facebook.com/janicehostager
https://www.instagram.com/janicehostagermarketing/
https://www.linkedin.com/in/janice-hostager/
https://www.youtube.com/c/JaniceHostager
https://janicehostager.com/ and https://myweeklymarketing.com
Resources:
https://janicehostager.com/small-business-marketing-plan/
In this episode:
Janice's journey and approach to strategy
The Trail to the Sale framework and the stages
Evaluating low-cost products
Discovery calls and handling objections
Upselling, customer service, and post-sale strategies
Nurturing relationships and encouraging referrals
Common mistakes and tailoring strategies
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