013: Activating Referrals With Stacey Brown Randall

The Health & Wellness Marketing Show

“If you understand the science behind how referrals work, you can build a strategy around that,” explains Stacey Brown Randall, speaker and award-winning author. Featured in national publications such as Forbes and Business Daily, Stacey has demonstrated a full grasp of the referral process. Today, she shares how you can gain referrals organically without manipulation, incentives, or even asking.

If you are being referred, you need to be able to identify who your referral sources are. When you have that information, you can make a point of thanking them for their efforts and show appreciation. Ultimately, it’s important to care about how you make your referral sources FEEL because they will be more likely to keep recommending you time and time again. Expanding your business is primarily about personal connection, and that mentality will inspire a game plan that works.

Referrals are a science centered on authentic connection. Learn more about the problems with old-school strategies, finding the right referral source, and why you should track your referrals.

Quotes

• “If you went looking for natural ways to generate referrals, in a way that felt authentic, where you weren't manipulating people, where you weren't taking advantage of the reciprocity, if you went looking for those books, they're not out there.” (4:24-4:47 | Stacey)
• “If you understand the science behind how referrals work, you can build a strategy around that.” (5:29-5:34 | Stacey)
• “It all comes down to how you make your referral source feel. That is why they choose to refer to you. And that's why they choose to remember you because you are occupying space in their mind.” (12:31-12:41 | Stacey)
• “If you have referral sources that are clients or centers of influence, we do want to pay attention to the commonalities, because that will help us identify who else could be referring you.” (20:27-20:36| Stacey)
• “The language we use and communicate with our referral sources comes from a place of being authentic and grateful, and wanting to make sure they know that we don't take them for granted when they do refer us.” (24:00-24:15| Stacey)

Links

Resources

20 minute training on the science behind generating referrals naturally... without manipulating, incentivizing or even asking - https://www.staceybrownrandall.com/referral-roadmap

Connect with Stacey Brown Randall:

Website: https://www.staceybrownrandall.com/

Book: Generating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion

Podcast: https://www.staceybrownrandall.com/category/podcast/

Facebook: https://www.facebook.com/StaceyBrownRandall/

Instagram: https://www.instagram.com/staceybrownrandall/

LinkedIn: https://www.linkedin.com/in/staceybrandall/

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