092: The New Standard of Authenticity – Lessons Learned from Wells Fargo [Survey Report]

The Heart Of Marketing

Authenticity means trust and having integrity, and that applies in your workplace culture and even in your own life. John Gregory Olson and Jayme Soulati tackle this esoteric topic and try to put some arms around its definition with examples of those brands that have lead us all astray with lack of authenticity. The co-hosts spend some time dissecting the Wells Fargo debacle and discuss other brands that have recently had run ins with lack of authenticity, too. When you think of authenticity, it begins with self. Once your authentic self is established, then you need to present that in various settings that may require a blending of core values with workplace culture. There are so many angles to this topic, and the most important one is to understand the definition of authenticity as it relates to you -- where you live, where you work, and where you're going.