Ep. 61 Candace Nelson, Sprinkles Cupcakes - How To Establish, Build, Grow and Scale a Business That You Can Sell--From Scratch!

The Honest Field Guide®

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So, doesn’t everyone have a cupcake story? I was working on site at my client Google, in Chicago. I was taking a snack break, and walked to one of their micro kitchens (filled with snacks like nuts, hard boiled eggs, drinks, chips, etc.). There was a box, open, with two dozen cupcakes. But what caught my eye was the dot on the top. A perfect circle sitting on top of another perfect circle, the smoothly swirled iced cap of the cupcake. Each colorful candy pin had a different design on top. I was astonished at these cupcakes, I had never seen a cupcake like this before. They were lined up, in rows, and it really appealed to my design aesthetic. I was offered one, and I obliged, of course.

It was THE MOST heavenly cupcake I had ever had in my life, it was soft, moist and super sweet. and I am not just saying that because today on my show,

I have Candace Nelson, the founder of Sprinkles Cupcakes. And she takes us on a journey from her layered life as a child that started in Indonesia which led her to her most incredible college experience and then her job as an investment banker turned the Ray Croc of Cupcakes.

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Kris Zarnoch.

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