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Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL)

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Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL.

They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences.

She sheds light on the NFL’s initiatives to enhance athletes’ personal branding and their digital presence. Further, Sam shares insights on the NFL’s partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get In Touch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎙️

Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:20) - Introduction and background of Sam
(04:40) - The growing importance of the Creator Economy
(16:02) - NFL creator programs
(21:50) - Athletes as personal brands and the evolution of NFL players
(27:20) - The digital world of Roblox and the first-ever Super Bowl concert
(33:45) - Predictions for the future of creators and media

Check out some of our previous episodes:

  continue reading

120 episodi

Artwork
iconCondividi
 
Manage episode 438058140 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL.

They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences.

She sheds light on the NFL’s initiatives to enhance athletes’ personal branding and their digital presence. Further, Sam shares insights on the NFL’s partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get In Touch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎙️

Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:20) - Introduction and background of Sam
(04:40) - The growing importance of the Creator Economy
(16:02) - NFL creator programs
(21:50) - Athletes as personal brands and the evolution of NFL players
(27:20) - The digital world of Roblox and the first-ever Super Bowl concert
(33:45) - Predictions for the future of creators and media

Check out some of our previous episodes:

  continue reading

120 episodi

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