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The Impact of B2B Content Marketing w/ Justin Levy

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Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuable insights on the subject and offers actionable tips for executing successful B2B influencer marketing campaigns.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠Apply here

Show Notes:

(01:25) - Justin's career journey

(02:54) - B2B versus B2C

(06:40) - Authenticity factor

(08:45) - Micro versus macro influencers

(11:33) - Initiating discussion with influencers

(12:04) - Identifying influence isn't just about raw numbers

(17:48) - Developing long-term relationships with influencers

(26:18) - Importance of tracking and analytics

(31:25) - Tracking campaigns properly

(38:02) - Investing in manual research

(44:22) - Impact of private communities

  continue reading

79 episodi

Artwork
iconCondividi
 
Manage episode 367256599 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuable insights on the subject and offers actionable tips for executing successful B2B influencer marketing campaigns.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠Apply here

Show Notes:

(01:25) - Justin's career journey

(02:54) - B2B versus B2C

(06:40) - Authenticity factor

(08:45) - Micro versus macro influencers

(11:33) - Initiating discussion with influencers

(12:04) - Identifying influence isn't just about raw numbers

(17:48) - Developing long-term relationships with influencers

(26:18) - Importance of tracking and analytics

(31:25) - Tracking campaigns properly

(38:02) - Investing in manual research

(44:22) - Impact of private communities

  continue reading

79 episodi

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