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#69 The Courage To Narrow It Down with Monique the Money Coach
Manage episode 441199668 series 3424111
Contenuto fornito da Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging, Isa Gautschi, The Marketing Confidence Cheerleader, and Owner of M.Isa Messaging. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging, Isa Gautschi, The Marketing Confidence Cheerleader, and Owner of M.Isa Messaging o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Appealing to everyone at once is a skill exactly 0 people have mastered.
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
So, we have to trust that narrowing it down is the right move.
That’s why getting specific about what you want to offer to whom requires a lot of courage, confidence, and trust. Which is one of the main things savvy entrepreneurs seek support with when they work with me as their Marketing Confidence Cheerleader.
And when asked the right questions, many folks surprise themselves with the realization that they have a lot more clarity on their ideal customer than they thought they did. And that gives them a whole lot of tailored, specific, powerful messaging for their marketing. Because they know exactly who to picture they’re talking to when crafting their marketing.
Squad 🎉 member Monique The Money Coach generously allowed me to demo what Marketing Confidence Cheerleading is like by recording our session for the podcast. As you’ll hear, narrowing it down is often a springboard for creativity.
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