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Episode 168. Attracting and Retaining Clients With Jade Mancuso
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Jade Mancuso, owner of Oolala Lashes and Brows, shares her journey in the beauty industry and how she built her successful salon. She started in the industry straight out of school and faced challenges finding a job due to lack of experience. She eventually found a job at a sunbed shop and gained experience in acrylic nails. After working in various salons, Jade decided to start her own business and opened a small unit.
Through word of mouth and client demand, the salon grew and expanded to a larger space. Jade emphasises the importance of building relationships with clients, creating a salon experience, and being consistent in marketing efforts.
She also discusses the challenges she faced during COVID-19 and the cost of living crisis, and how she adapted her business to overcome them.
Jade credits her growth and success to her participation in coaching programs, which helped her develop as a businesswoman and gain a deeper understanding of her salon's operations.
Takeaways
- Building relationships with clients and providing a personalised experience is key to building a strong client base.
- Participating in coaching programs can help salon owners develop business skills and overcome challenges.
- Consistency in marketing efforts, both online and offline, is crucial for attracting and retaining clients.
- Expanding services and offering a variety of treatments can increase client loyalty and average spend.
Chapters
00:00 Introduction and Background
03:00 Starting in the Beauty Industry and Overcoming Challenges
13:28 Accidental Salon Owner: From Small Unit to Full Salon
27:27 The Power of Coaching and Overcoming Struggles
34:08 Expanding Services and Achieving Success
Sponsors:
Sky Premium Life Products https://skypremiumlife.co.uk/
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