Bamblu: How Angela Hawkins Elevates Growth with Liveshopping and Community Empowerment

The Live eCommerce Podcast

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On this week's Live E-Commerce Podcast, host Nicolas interviews Angela Hawkins, founder of Bamblu, an eco-friendly sleep company selling bamboo bedding and sleepwear. Angela shares how she started the business to help solve her husband's sleep issues, eventually realizing many people suffer from sleep deprivation.

She discusses Bamblu's current customer journey, including weekly livestream shopping shows, email marketing, social media, and pop-up shops. Angela outlines how her liveshopping shows work, including the process of promoting and structuring them, fostering an engaged community, and offering exclusive deals to drive sales. The discussion covers best practices for livestreaming like creating a consistent schedule and script, as well as challenges like managing both in-person and online audiences.

Angela shares her vision to grow Bamblu into a household name in the sleep space. Listen in for an insightful founder interview focused on video commerce and community building tactics.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. Learn more : https://get.estreamly.com

Meet Angela: https://www.linkedin.com/in/angela-page-hawkins/