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Cracking the Social Shopping Code with Neil Twa: Amazon, TikTok & Building to Sell
Manage episode 417003788 series 3007867
Contenuto fornito da Nicolas Bailliache. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nicolas Bailliache o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
"The Live Ecommerce Podcast" is a show that explores the latest trends and strategies in social commerce and ecommerce. In this episode, host Nicolas interviews Neil Twa, the founder of Voltage Digital Marketing, an agency that helps brands succeed on Amazon and other platforms.
Neil shares insights into Amazon's evolving social commerce strategy, including its partnerships with Meta, Snap, and Pinterest to drive sales via influencer content. He also discusses the rise of TikTok Shop and how brands can leverage short-form video to connect with customers.
Additionally, Neil provides a deep dive into the process of acquiring and evaluating ecommerce businesses for investment, offering tips on key metrics, operational considerations, and planning for an eventual exit. With his expertise in building and scaling Amazon brands, Neil offers a wealth of actionable advice for entrepreneurs and ecommerce professionals looking to capitalize on the explosive growth of social shopping.
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Connect with Neil Twa on LinkedIn: https://www.linkedin.com/in/neiltwa/
https://www.voltagedm.com/
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