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From Rural Stores to YouTube - Retail Marketing insights with Carla from TIA, Ecuador
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Contenuto fornito da Nicolas Bailliache. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nicolas Bailliache o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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In this episode of the live e-commerce podcast, host Nicholas speaks with Carla Paladines, a bilingual retail marketing expert from Ecuador. Carla shares insights into TIA, Ecuador's version of Walmart, which has been serving local communities since 1960.
They discuss how TIA blended physical and digital experiences before omnichannel was a trend, adapting checkout for rural citizens without bank accounts. Carla explains TIA's content strategy, producing entertaining and educational YouTube shows since 2011 to engage younger audiences.
She also reveals plans to further boost organic content by having customers showcase TIA products on social media. Carla co-hosts a podcast focused on personal growth and relationships. She embodies TIA's emphasis on community impact through her own content creation.
Connect with Carla on LinkedIn: https://www.linkedin.com/in/carlapaladinesm/
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