The Art of Community Building with Allan Perrottet

The Live eCommerce Podcast

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Join us in this enlightening episode as we sit down with Allan Perrottet, the dynamic COO and co-founder of Decommerce. Allan offers a unique perspective on community growth and engagement. We delve deep into the intricacies of building and nurturing e-commerce communities.

Building Your Community:

• The core principles behind establishing a robust e-commerce community.
• The distinction between community and mere social media followship.
• The pros and cons of on-platform vs. off-platform community building.
• Striking the right balance between the two.

Increase Retention by Engaging with Your Community

• Proven strategies to keep your community members engaged and loyal.
• Walking the fine line: Providing value without over-promotion.
• Addressing negative feedback and criticism constructively.

Using Your Community for Lead-gen:

• The role of community moderators in brand-controlled communities.
• Techniques to maintain narrative control while fostering organic interactions.
• Finding the sweet spot between organic community interactions and lead-gen campaigns.

Tune in to gain invaluable insights from a leader who has been at the forefront of e-commerce community engagement. Whether you're an established brand or just starting out, Allan's expertise promises to equip you with the tools and strategies to foster a thriving customer community.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

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Connect with Allan on linkedin : https://www.linkedin.com/in/allan-perrottet/