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How to Speak ABM: Episode 2 – The Data Imperative
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Manage episode 274055814 series 107975
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.
Guests:
- Chris Golec, Founder of Demandbase
- Jon Miller, Chief Product Officer at Demandbase
- Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes
Resources:
- Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4
- Marketing Intelligence Report - https://sfdc.co/bu3LHs
- A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA
123 episodi
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 274055814 series 107975
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.
Guests:
- Chris Golec, Founder of Demandbase
- Jon Miller, Chief Product Officer at Demandbase
- Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes
Resources:
- Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4
- Marketing Intelligence Report - https://sfdc.co/bu3LHs
- A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA
123 episodi
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