Vai offline con l'app Player FM !
How to Speak ABM: Episode 6 – The Digital Handshake
Manage episode 276492640 series 107975
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.
Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce
Resources:
- Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j
- Blog Post: How AI Is Keeping Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP
123 episodi
Manage episode 276492640 series 107975
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.
Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce
Resources:
- Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j
- Blog Post: How AI Is Keeping Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP
123 episodi
Tous les épisodes
×Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.