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Contenuto fornito da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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EP 016: Working With Clients As A Marketing Consultant With Jacob Warwick

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Manage episode 223932732 series 2443660
Contenuto fornito da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.

We discussed:

  • Setting client expectations for reasonable results
  • Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
  • Educating clients during the discovery phase
  • The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want
  • Understanding what resources you have at your disposal to achieve the outcomes your clients desires
  continue reading

20 episodi

Artwork
iconCondividi
 
Manage episode 223932732 series 2443660
Contenuto fornito da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.

We discussed:

  • Setting client expectations for reasonable results
  • Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
  • Educating clients during the discovery phase
  • The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want
  • Understanding what resources you have at your disposal to achieve the outcomes your clients desires
  continue reading

20 episodi

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