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Contenuto fornito da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Ep005: How to Use Hard and Soft Data to Create a Personalized Marketing Experience for Your Audience.

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Manage episode 218490660 series 2443660
Contenuto fornito da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

John Koetsier, Writer and Futurist for Forbes, Venture Beat, Entrepreneur.com, and many more discusses the lessons he learned to become a Marketing Technology Futurist.

He shares his experience with big data and small data (surveys), and helps us create a Futurist Advantage by lifting our gaze a little over the current hype and trend to see how that trend fits into the overall Marketing atmosphere.

John also shares how we can use both hard, big data to define “What” is happening, and how we can use soft, survey data to help us determine “Why” that is happening based on consumer perceptions. He talks about IoT and a possible “Personal API” that will help you keep control of your own data.

He shares with us how to ignore much of the marketing technology and tools, and use the marketing concepts that haven’t changed over time to truly be a Marketing Futurist with an Advantage.

  continue reading

20 episodi

Artwork
iconCondividi
 
Manage episode 218490660 series 2443660
Contenuto fornito da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

John Koetsier, Writer and Futurist for Forbes, Venture Beat, Entrepreneur.com, and many more discusses the lessons he learned to become a Marketing Technology Futurist.

He shares his experience with big data and small data (surveys), and helps us create a Futurist Advantage by lifting our gaze a little over the current hype and trend to see how that trend fits into the overall Marketing atmosphere.

John also shares how we can use both hard, big data to define “What” is happening, and how we can use soft, survey data to help us determine “Why” that is happening based on consumer perceptions. He talks about IoT and a possible “Personal API” that will help you keep control of your own data.

He shares with us how to ignore much of the marketing technology and tools, and use the marketing concepts that haven’t changed over time to truly be a Marketing Futurist with an Advantage.

  continue reading

20 episodi

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