Kunal Kapoor on building Ketto, the largest Crowdsourcing platform in India

The Neon Show

Kunal Kapoor is someone who dons many hats - an actor, director, and entrepreneur. Some of the well-known movies he has been a part of - Rang De Basanti, Don 2, and Dear Zindagi among others.

In 2012, he joined hands with Varun Sheth & Zaheer Adenwala with a mission to create a change in society and connect people to access healthcare and share happiness and co-founded Ketto.

Over the years, Ketto has emerged as Asia's most trusted crowdfunding platform with a network of over 55 lakh donors who have funded around 2 lakh, online fundraisers. So Ketto as a platform has successfully raised over ₹1100 crore in online donations since its debut in 2012.

In this episode, catch Kunal talking about becoming an entrepreneur, what’s it like running an online crowd-funding platform, gaining the trust of investors in the vision, and much more.

To anyone looking to get into the crowdfunding space, this conversation is a great place to start. From making the right use of technology to building a sustainable business model for investors, this podcast will guide you through all.
Notes -

01:30 - Intro of Kunal Kapoor & Ketto

02:16 - Becoming an Entrepreneur & Co-founding Ketto

03:27 - Democratization of Capital

04:12 - Initial challenges with Ketto

05:17 - Building an online presence for NGOs

09:41 - Future plans at Ketto around medical & health services

12:15 - Ketto’s impact during the pandemic

14:20 - Business model at Ketto (As a Profit venture)

16:46 - “Building a tech company is like bodybuilding, but building a tech company with a celebrity is like bodybuilding on steroids.”

18:47 - Growth & Scaling-up plans at Ketto

23:24 - Essential mental models for Kunal as an entrepreneur

25:31 - “Whether it’s acting or entrepreneurship, it’s not as glamorous as it looks.”