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#445 – Michael Barbarita – Optimising Business Strategy
Manage episode 443499269 series 3023119
Contenuto fornito da Kevin Appleby & Graham Arrowsmith, Kevin Appleby, and Graham Arrowsmith. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kevin Appleby & Graham Arrowsmith, Kevin Appleby, and Graham Arrowsmith o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Optimising Business Strategy
Michael Barbarita focuses on optimising business strategy by providing more freedom of time for entrepreneurs & small business owners. How is this time won back? Michael shares the strategies that you need to understand to ensure you are optimising Business strategy in your organisation.
Summary of the Podcast
Introductions and background
- Graham and Kevin introduce the podcast and welcome guest Michael Barbarita, who is a co-author of a book on powerful business strategies.
- Michael provides background on his experience owning and operating various businesses:
- A ski retail store,
- A frozen cookie dough manufacturing company, and
- An outpatient rehab facility.
Successful business strategies
- Michael explains that the key difference between his successful and unsuccessful businesses was the business strategies he implemented.
- In the ski and cookie dough businesses, he used strategies his competitors were not doing, like a “ski guarantee” that allowed customers to return skis they didn’t like.
- In the rehab facility, he used strategies his competitors were using, which ultimately led to its failure.
The conversion formula
- Michael introduces the “conversion formula”
- It’s 4-part process for crafting effective marketing and sales messaging that captivates, fascinates, educates, and compels the customer.
- He explains the importance of understanding the customer avatar and their specific problems.
- Additionally, he stressed creating a compelling offer with elements like scarcity, risk reversal, and added value.
Applying the strategies as a CFO
- Kevin and Graham discuss how Michael’s background as a CFO and his strategic approach to business could be valuable for CFOs and finance professionals.
- Michael explains how he would introduce the conversion formula and other strategic concepts to clients when working as a fractional CFO.
Wrap-up and next steps
- The conversation concludes with Graham and Kevin thanking Michael for being a great guest, and Michael providing his website (https://nextstepcfo.net) for listeners to learn more about his services.
Clips from the Podcast
Popcorn
Horror Tie
Strategic NOT Tactical
Testimonial
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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