Understanding The Lifetime Value Of Your P2P Fundraisers with Children's Hospital of Philadelphia's Jon Thompson & Kevin McMahon

The P2P Soapbox

Those of us deeply entrenched in the world of peer-to-peer fundraising have long recognized that one of the greatest strengths of our events and campaigns lies within the sense of community and shared experiences we create for our supporters. However, in an increasingly data-driven environment, quantifying the return on investment (ROI) for cultivating these relationships and creating impactful mission moments can be challenging.

By examining the impact of P2P participation on a donor's lifetime value, we can begin to truly understand the long-term significance of our efforts and therefore make the case for even greater investment. By speaking a common language, we can break down the silos between peer-to-peer and individual giving teams and open our organizations up to even greater opportunity.

In the episode, P2PPF’s Marcie Maxwell sits down with Children’s Hospital of Philadelphia’s Kevin McMahon & Jon Thompson. This dynamic team will dig into how looking at peer-to-peer fundraisers through the lens of lifetime value has shifted their overall philosophy and strategies behind their signature P2P events.

In this episode, we’ll also explore:

• How this fresh approach to data has changed their staffing, goals and budgets
• The tangible & intangible value of community
• The importance of humility in cross-functional partnerships

Mentioned Links

Children’s Hospital of Philadelphia

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• (00:00) - Welcome to The P2P Soap Box
• (01:50) - Introducing Kevin McMahon and Jon Thompson
• (06:02) - P2P at CHOP
• (08:17) - Lifetime Value
• (17:01) - The State of the Industry
• (30:23) - The Future
• (34:49) - Getting Started with Lifetime Value
• (40:01) - Learn more and get involved!