Episode 8: From Journalism to Digital Commerce: Tash Courtenay-Smith's Journey

The Payback Pod

In this episode of the Payback Pod, host Joel Williams engages in a captivating conversation with Tash Courtenay-Smith, a renowned entrepreneur, journalist, broadcaster, and best-selling author. Tash is the founder and executive producer of DTC Live, Biz Kids, Tash Talks, and The Notting Hill Company. She also serves as an investor, CEW board member, and former Daily Mail staff journalist.

Tune in as Tash reveals her remarkable transition from traditional media to leading the charge in digital commerce and branding, offering invaluable insights for both emerging and experienced business professionals.

Key Topics Discussed:

1. Transition from Journalism to Digital Commerce:

She reflects on her tenure at the Daily Mail and the evolving landscape of journalism and shares her journey from a successful career in journalism to becoming a pioneer in digital commerce and branding.

2. The Birth of "Biz Kids:

The inspiring story behind "Biz Kids," a social enterprise Tash launched during the lockdown, and its mission to create a positive impact.

3. "Make Me a Goddess" Song:

An exciting discussion about "Make Me a Goddess," a hit pop song from Biz Kids that is trending on Spotify. Listeners can enjoy the song during the podcast!

4. Promoting on TikTok:

Tash discusses her experiences and strategies for leveraging TikTok to promote businesses, emphasizing the platform's potential.

5. DTC Live Initiatives:

A deep dive into the initiatives and significant impacts of her work at DTC Live.

6. Successful Direct-to-Consumer Strategies:

Essential elements for crafting a successful direct-to-consumer strategy in today's competitive market.

7. Challenges in Scaling a Business:

Exploration of the challenges entrepreneurs face when scaling their businesses, with a particular focus on the beauty industry, including issues like burnout, knowledge gaps, and the necessity of a strong team.

8. Meta's "She Means Business" Initiative:

Tash's involvement with Meta's initiative aimed at empowering women in business and its positive impact.

9. Future of E-commerce:

Tash's vision on how consumer behavior and market trends are shaping the future of e-commerce and a close-up of ChaChing’s innovative platform.

Host: Joel Williams

Producer: Yuliya Stancheva

Sound Design: Alpha Studio

Guest: Tash Courtenay-Smith

Links and Resources:

Tash Courtenay-Smith's LinkedIn: https://www.linkedin.com/in/natashacourtenaysmith/

DTC Live: https://www.linkedin.com/company/dtclive/

Biz Kids: https://bizkids.com/

Listen to "Make Me a Goddess" on Spotify: https://open.spotify.com/track/5yenrDYgDvCkGHAEKTeiej?si=tbJTmhdhTXyHJjyXQ7FSyg

Follow Us:

ChaChing For Business on Instagram: https://www.instagram.com/chachingforbusiness?igsh=MTdkdHJmYXc1NjJ2dg==

ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/

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