Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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WEEK 10 / Recapping Portland and LMU + Previewing WSU
Manage episode 459741208 series 3533059
Contenuto fornito da Adam Morrison. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Adam Morrison o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Perimeter with Adam Morrison is presented by McGillivray Environmental, ensuring top-tier contracting services in Spokane and North Idaho with a commitment to excellence.
WEEK 10 / Recapping Portland and LMU + Previewing WSU
In Week 10 of The Perimeter podcast, Adam Morrison discusses Gonzaga’s recent victories against Portland and LMU and explores the significance of the renewed rivalry with Washington State. He also discusses the contributions of players like Ben Gregg and Michael Ajayi, offering insights into their impact this season. Plus, we cover the importance of conference games in shaping the West Coast Conference standings and feature a segment answering listener questions, including thoughts on layup techniques and lineup strategies.
Sponsored by Idaho Central Credit Union.
00:00 “Get Up” by Jinx Universe
00:20 Top Tier Contracting with McGillivray Environmental
01:38 Podcast Introduction and Game Recap
02:10 Washington State Rivalry and Upcoming Games
03:21 Portland Game Highlights and Player Performances
05:18 Travel Challenges and Scheduling Issues
07:35 LMU Game Analysis and Historical Context
10:05 Player Highlights and Team Dynamics
15:06 Upcoming San Diego and Washington State Games
21:27 Pressing Strategy and Game Anxiety
22:11 Rivalry Dynamics and Personal Connections
22:58 Team Performance and Player Highlights
24:43 Understanding Game Metrics and Scheduling
29:17 Listener Questions: Layup Techniques
31:52 Listener Questions: Starting Lineup Decisions
35:12 Bench Player Contributions and Team Dynamics
40:09 Closing Time
90 episodi
CondividiManage episode 459741208 series 3533059
Contenuto fornito da Adam Morrison. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Adam Morrison o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Perimeter with Adam Morrison is presented by McGillivray Environmental, ensuring top-tier contracting services in Spokane and North Idaho with a commitment to excellence.
WEEK 10 / Recapping Portland and LMU + Previewing WSU
In Week 10 of The Perimeter podcast, Adam Morrison discusses Gonzaga’s recent victories against Portland and LMU and explores the significance of the renewed rivalry with Washington State. He also discusses the contributions of players like Ben Gregg and Michael Ajayi, offering insights into their impact this season. Plus, we cover the importance of conference games in shaping the West Coast Conference standings and feature a segment answering listener questions, including thoughts on layup techniques and lineup strategies.
Sponsored by Idaho Central Credit Union.
00:00 “Get Up” by Jinx Universe
00:20 Top Tier Contracting with McGillivray Environmental
01:38 Podcast Introduction and Game Recap
02:10 Washington State Rivalry and Upcoming Games
03:21 Portland Game Highlights and Player Performances
05:18 Travel Challenges and Scheduling Issues
07:35 LMU Game Analysis and Historical Context
10:05 Player Highlights and Team Dynamics
15:06 Upcoming San Diego and Washington State Games
21:27 Pressing Strategy and Game Anxiety
22:11 Rivalry Dynamics and Personal Connections
22:58 Team Performance and Player Highlights
24:43 Understanding Game Metrics and Scheduling
29:17 Listener Questions: Layup Techniques
31:52 Listener Questions: Starting Lineup Decisions
35:12 Bench Player Contributions and Team Dynamics
40:09 Closing Time
90 episodi
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1 WEEK 22 / Recapping Gonzaga’s Loss to Houston, the Transfer Portal & More 1:19:27
1:19:27 
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Riproduci in seguito Riproduci in seguito Liste Like Like aggiuntoIn Week 22 of The Perimeter , Adam Morrison takes a deep dive into Gonzaga’s standout performances this season, highlighting Ryan Nembhard’s incredible assist record and the potential futures of players like Graham Ike and Braden Huff. Adam also provides an in-depth recap of Gonzaga’s loss to Houston, breaking down the key moments and areas where the Zags fell short. He also discusses the evolving landscape of college sports, focusing on the impact of NIL and the transfer portal.…
In this special episode of The Perimeter , Adam Morrison sits down with Gonzaga’s senior forward, Ben Gregg , for an exclusive interview that provides an in-depth look into his journey—from his collegiate career at Gonzaga to his aspirations for the professional basketball world. Ben opens up about his growth as a player, discussing the challenges he faced stepping into the Gonzaga locker room and the pivotal moments that shaped his role on the team, including his unforgettable performance at the PK 85 Tournament. He also reflects on the mental battles of balancing high expectations and the pressure of competing at the highest level. Beyond basketball, Ben’s commitment to giving back to the community is explored, including his work with local organizations and his recognition as a member of the Allstate NACDA Good Works Team , an award given to student-athletes excelling in community service. Ben’s efforts to help foster children and support underserved youth showcase his impact off the court. As Ben looks to transition into his professional career, he shares his thoughts on summer league opportunities and his dreams of playing professionally, whether stateside or overseas. He also touches on the invaluable connections and experiences he’s gained during his time at Gonzaga, reminding future athletes of the importance of these relationships as they embark on their own journeys.…
1 WEEK 20 / Previewing NCCA Tourney First Round Matchup vs the Georgia Bulldogs & possible 2nd Round Matchup vs Houston Cougars 49:28
In Week 20 of The Perimeter, Adam Morrison dives into the March Madness with a breakdown of the NCAA Tournament and Gonzaga’s exciting ahead. With Gonzaga facing off against the Georgia Bulldogs, Adam provides insights on the team’s chances, key players to watch, and what it will take to advance in the tournament. He also shares a story or two about his own tournament experience and reflects on the pressure and excitement that comes with March Madness. Adam also discusses Gonzaga’s dynamics, the need for effective perimeter shooting, and how Coach Few will manage rotations in high-stakes games. Tune in for analysis, predictions, and excitement as the Zags march toward their 26th straight NCAA tournament goals! 01:55 Podcast Intro and NCAA Tournament Discussion 02:46 Selection Sunday Reactions 03:23 Analyzing the 8-9 Seed Matchup 06:40 Boise State and Other Teams Left Out 11:02 Georgia Matchup Preview 16:16 Potential Second Round Against Houston 17:53 Adam Playing for Kelvin Sampson 24:24 Memorable NCAA Tournament Moments 24:59 Gonzaga's Sweet 16 Streak 26:31 Analyzing Tournament Draws 30:51 Expectations and Strategies for Gonzaga 34:58 Listener Questions and Insights 47:44 Closing Time…
In Week 19 of The Perimeter, Adam Morrisos deep dive into Gonzaga’s thrilling West Coast Conference (WCC) Championship victory against Saint Mary’s. Adam breaks down the game’s pivotal moments, from crucial defensive stops to key offensive plays that sealed the win. Don’t miss Adam’s insights as he discusses the significance of this championship win and what it means for Gonzaga’s NCAA tournament aspirations moving forward.…
In Week 18 of The Perimeter, Adam Morrison dives Gonzaga’s recent dominant performances against Santa Clara and San Francisco. He emphasizes the impactful contributions of bench player Ismaila Diagne, whose enthusiasm played a key role in the team's success against Santa Clara. Adam highlights Gonzaga’s strong showing against San Francisco, highlighting the pivotal roles of players like Ben Gregg & Ryan Nembhard in dominating the game. With the WCC Tournament approaching, He discusses the necessity for consistency and sustained offensive pressure, particularly against tough defensive teams such as St. Mary’s. Don’t forget to tune in to the Ask Adam segment, where Adam addresses listener inquiries, providing a chance to win a $100 VISA Gift Card, generously provided by Idaho Central Credit Union. 01:55 The Perimeter Intro and Episode Overview 03:13 Analysis: Santa Clara 07:16 Analysis: San Francisco 17:41 Ask Adam - Sponsored by Idaho Central Credit Union 28:02 Closing Time…
On Week 17 of The Perimeter , Adam Morrison takes a close look at Gonzaga’s tough loss to Saint Mary’s. He breaks down the game, analyzing what went wrong in the final moments, from energy lapses to missed opportunities. Despite the setback, Adam highlights the team’s continued growth and their resilience, especially after bouncing back with strong performances against Washington State and others. Looking ahead, Adam previews critical matchups with Santa Clara and San Francisco, emphasizing the importance of securing wins for tournament positioning. Don’t miss the Ask Adam segment, where Adam answers listener questions for a chance to win a $100 VISA Gift Card courtesy of Idaho Central Credit Union. 00:00 Exciting New Partnership with M4CPA 00:59 Contracting Excellence with McGilvery Environmental 01:54 Podcast Introduction and Episode Overview 02:28 Gonzaga Basketball: Recent Games Recap 03:43 Listener Questions and Engagement 05:03 Game Analysis: WSU 10:53 Game Analysis: Saint Mary's 32:02 Analyzing Defensive Mistakes 33:24 Impact of Key Plays on the Game 36:52 Player Performance Review 41:18 Upcoming Games and Strategies 45:31 Bracketology and Tournament Hopes 48:18 Ask Adam - Sponsored by Idaho Central Credit Union 58:16 Closing Time…
On Week 16 of The Perimeter , Adam Morrison recaps the impressive win over San Francisco and a dominant performance against Pepperdine. Adam analyzes key player performances, discusses the team’s strengths and areas for improvement, and previews the upcoming rivalry games against WSU amd Saint Mary’s. He also touches on the latest bracketology updates and answers listener questions in our new segment, Ask Adam, sponsored by Idaho Central Credit Union. 00:00 Exciting New Partnership with M4CPA 00:59 Top Tier Contracting with McGillivray Environmental 01:54 Intro and Sponsorship Announcements 02:51 Gonzaga Basketball Recap: San Francisco Game 13:14 Gonzaga Basketball Recap: Pepperdine Game 18:09 Upcoming Games and Rivalries 24:23 Magnified Possessions and Game Strategy 25:10 Senior Night Emotions and Challenges 26:59 Importance of Tournament Seeding 27:36 Washington State Game Preview 28:16 Bracketology Update and Tournament Hopes 33:05 Ask Adam! 39:10 Gonzaga’s Best Single Season Debate 46:02 Closing Time…
On Week 15 of The Perimeter , Adam Morrison recaps Gonzaga’s recent victories over LMU and Pacific, highlighting key moments and player performances. He reflects on the team’s resilience, despite a sluggish start against LMU, and praises standout players like Ryan Nembhard and Khalif Battle. Adam also discusses the ongoing challenge with three-point shooting and its impact on the offense. Gonzaga’s matchup with San Francisco is highlighted as a critical game for their conference standing. 00:00 – “Get Up” by Jinx Universe 00:20 – Top Tier Contracting with McGillivray Environmental 01:15 – Podcast Intro and Gonzaga’s Recent Games 01:47 – Analyzing the LMU Game 12:26 – Pacific Game Recap 19:55 – Upcoming Game Against San Francisco 28:24 – Tournament Prospects and Key Games 31:22 – Analyzing Three-Point Shooting 35:19 – Impact of Missing Players 44:34 – Technical Fouls and Player Discipline 48:48 – Listener Questions and Super Bowl Discussion 50:09 – Upcoming Games and Rankings 51:40 – Closing TIme…
In this episode of The Perimeter, Adam Morrison breaks down Gonzaga’s recent loss to St. Mary’s, analyzing the team’s offensive struggles and defensive successes. Despite standout performances from Ryan Nembhard and Graham Ike, Gonzaga’s inability to close out tight games raises concerns. Adam also addresses a listener’s question about the leadership dynamics within the team, diving into the unique nature of leadership on the current Gonzaga squad. Congratulations to Mike S. for winning two tickets to see the Gonzaga Bulldogs play against LMU, and a big thank you to our presenting sponsor, McGillivray Environmental, for making this giveaway possible! 00:00 “Get Up” by Jinx Universe 00:20 Top Tier Contracting with McGillivray Environmental 01:15 Podcast Intro and Episode Overview 01:49 Oregon State Game Recap 04:29 St. Mary's Game Preview 04:49 Sponsor Break: Home Team Rewards 05:23 St. Mary's Game Analysis 15:24 Second Half Strategies and Key Moments 24:16 Frustrations and Final Thoughts 27:25 Game Analysis: St. Mary's Matchup 28:40 Defensive Performance Breakdown 29:27 Season Strategy and Goals 31:18 Upcoming Challenges and Opportunities 41:45 Listener Questions and Leadership Discussion 51:46 Ticket Giveaway! 54:05 Closing Time…
In this episode of The Perimeter, Adam Morrison dives into Gonzaga’s rivalry with St. Mary’s, examining the strategic adjustments and challenges the Bulldogs encounter as they prepare for the matchup. He evaluates key player performances, including Ben Gregg’s historic game against Portland. Adam also previews the upcoming game against Oregon State and answers a round of listener questions! Plus, don’t miss the giveaway for two tickets to see Gonzaga take on LMU—enter for your chance to win by subscribing to our mailing list and text alerts. theperimeterpodcast.com 00:00 “Get Up” by Jinx Universe 00:20 Top Tier Contracting with McGillivray Environmental 01:38 Podcast Introduction and Upcoming Games 02:14 Analyzing St. Mary's Team and Strategy 06:48 Player Performances and Lineup Changes 18:37 Upcoming Challenges and Key Players to Watch 22:00 Randy Bennett's Coaching Style 22:39 St. Mary's Season Overview 23:01 Tough Competitions and Venues 24:22 Fan Behavior and Atmosphere 28:15 Gonzaga's Current Season Challenges 34:51 Listener Questions and Insights 40:08 Podcast Announcements and Closing…
1 WEEK 12 / Recapping Oregon State and Santa Clara + a special announcement! 1:13:30
1:13:30 Riproduci in seguito Riproduci in seguito Liste Like Like aggiunto1:13:30
Riproduci in seguito Riproduci in seguito Liste Like Like aggiuntoWin tickets to see Gonzaga at home versus LMU, courtesy of McGillivray Environmental! In this episode of The Perimeter , Adam Morrison analyzes Gonzaga’s recent challenges, including back-to-back losses to Oregon State and Santa Clara. He breaks down the team’s defensive struggles, highlighting key areas for improvement and the need for better leadership on the court. Adam also celebrates the retirement of Domantas Sabonis’ number, reflecting on his journey from Gonzaga to the NBA. Plus, don’t miss the McGillivray Environmental giveaway for two tickets to see Gonzaga take on LMU—enter for your chance to win by subscribing to our mailing list and text alerts. Win tickets to see Gonzaga at home versus LMU here. …
In this episode of The Perimeter, Adam Morrison dives into the rivalry game between the Gonzaga Bulldogs and Washington State. After nearly a decade of dormancy, the in-state rivalry reignited with an intense matchup at the McCarthy Athletic Center. Adam breaks down the pivotal moments, standout performances from players like Graham Ike and Nolan Hickman, and Gonzaga’s second-half surge that led to a dominant 88-75 victory. 00:00 “Get Up” by Jinx Universe 00:20 Top Tier Contracting with McGillivray Environmental 01:15 Podcast Intro and Episode Overview 01:49 Recap of the Washington State Game 03:52 Discussion on Scheduling and Travel Challenges 05:46 First-Half Analysis and Player Highlights 12:59 Second Half Performance and Key Moments 18:42 Post-Game Thoughts and Betting Anecdotes 20:50 Washington State's Strategy and Future Outlook 24:23 Comparing Gonzaga and WSU 27:14 NCAA Tournament Prospects 28:08 Understanding Quad Wins 30:30 Oregon State Matchup 31:23 Defensive Strategies in Basketball 38:58 Listener Questions 44:37 Closing Time…
The Perimeter with Adam Morrison is presented by McGillivray Environmental, ensuring top-tier contracting services in Spokane and North Idaho with a commitment to excellence. WEEK 10 / Recapping Portland and LMU + Previewing WSU In Week 10 of The Perimeter podcast, Adam Morrison discusses Gonzaga’s recent victories against Portland and LMU and explores the significance of the renewed rivalry with Washington State. He also discusses the contributions of players like Ben Gregg and Michael Ajayi, offering insights into their impact this season. Plus, we cover the importance of conference games in shaping the West Coast Conference standings and feature a segment answering listener questions, including thoughts on layup techniques and lineup strategies. Sponsored by Idaho Central Credit Union. 00:00 “Get Up” by Jinx Universe 00:20 Top Tier Contracting with McGillivray Environmental 01:38 Podcast Introduction and Game Recap 02:10 Washington State Rivalry and Upcoming Games 03:21 Portland Game Highlights and Player Performances 05:18 Travel Challenges and Scheduling Issues 07:35 LMU Game Analysis and Historical Context 10:05 Player Highlights and Team Dynamics 15:06 Upcoming San Diego and Washington State Games 21:27 Pressing Strategy and Game Anxiety 22:11 Rivalry Dynamics and Personal Connections 22:58 Team Performance and Player Highlights 24:43 Understanding Game Metrics and Scheduling 29:17 Listener Questions: Layup Techniques 31:52 Listener Questions: Starting Lineup Decisions 35:12 Bench Player Contributions and Team Dynamics 40:09 Closing Time…
The Perimeter with Adam Morrison is presented by McGillivray Environmental, ensuring top-tier contracting services in Spokane and North Idaho with a commitment to excellence. In this episode of The Perimeter with Adam Morrison, Adam recaps the narrow loss to UCLA and the tense game against Pepperdine, reflecting on key moments and lessons learned. Adam also discusses areas for improvement, such as three-point shooting and strategic adjustments, while previewing the challenges ahead in the WCC. Sponsored by Idaho Central Credit Union. 00:00 “Get Up” by Jinx Universe 00:20 Top Tier Contracting with McGillivray Environmental 01:38 Podcast Introduction and Upcoming Games 02:14 Recap of the UCLA Game 03:02 First Half Struggles Against UCLA 09:55 Second Half Comeback and Key Plays 10:44 Controversial Officiating and Key Moments 16:56 Final Thoughts on the UCLA Game 27:24 Looking Ahead: Upcoming Games and Opportunities 29:40 Reflecting on Last Season's Performance 29:55 Current Team's Strengths and Weaknesses 32:39 Analyzing the Pepperdine Game 34:53 Challenges and Opportunities in the WCC 49:20 Listener Questions and Gonzaga’s New Year's Resolutions 52:33 Closing Time…
In WEEK 8 of The Perimeter with Adam Morrison, Adam breaks down Gonzaga’s upcoming matchup with UCLA, diving into the history of the rivalry, key matchups, and what to expect from both teams. He discusses UCLA’s strong defense, the Zags’ strategies, and the significance of this game within the season. 00:00 “Get Up” by Jinx Universe 00:20 Top Tier Contracting with McGillivray Environmental 01:15 Podcast Intro and Episode Overview 01:52 UCLA Basketball Analysis 09:37 Pepperdine and West Coast Conference Insights 21:55 Listener Questions and Gummy Bear Explanation 24:07 Christmas Week Preparations and Player Highlights 26:54 Closing Remarks and Upcoming Games…
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