EP189: The Last Koi Magazine Standing w/ James Rothwell of Maru Koi

The Pond Digger Podcast

In a digital world where everything is online, James Rothwell of Maru Koi is bucking the trend through his print magazine, Maru Koi, which is dedicated to the koi hobby. In this episode, James discusses the journey of launching Maru Koi magazine, the challenges he faces in keeping the magazine running, and the support he gets from the people in the koi community.

In this episode, they talk about:

• James’ journey of starting Maru Koi magazine during the pandemic

• The value of print magazines in the digital age

• The importance of sensory experiences in magazine reading compared to digital formats like phones and computers

• Building relationships with koi breeders in Japan through magazine visits and interviews

• How the All American Koi Show helps foster collaboration between dealers in the industry

• Challenges of photographing koi events for the magazine while also participating

• Highlighting different pond designs and hobbyist experiences instead of a single right way in the magazine

• Future plans for Maru Koi, upcoming features, and special editions

• The importance of visuals and headlines in a magazine

• Key advertisers who have supported the magazine

• James’ aim to grow the subscriber base, which is currently around 1800

• The best way to get a subscription to the magazine

Mentioned:

MARU-KOI Website: https://www.marumedia.us/

Maru koi media on Instagram: Maru koi media (@marumediakoi)

James Rothwell on Facebook: https://www.facebook.com/james.rothwell.526

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