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133 | Is Your Brand Experience Attracting Or Repelling Clients? Here's How to Create a Consistent Brand Experience With Alicia Bauer
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Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer service in the wedding industry.
On this episode of The Power in Purpose Podcast:
00:00 Introduction to Brand Experience for Wedding Professionals
03:45 Understanding Brand Experience and Its Importance
06:20 The Impact of Templates on Brand Consistency
09:42 Key Elements of a Strong Brand in the Wedding Industry
13:32 The Significance of Customer Service and Customer Experience
19:17 Auditing the Brand Experience for Improvement
25:28 Understanding Client Behavior and Good Client Communication
27:34 Creating a Consistent Brand Experience Across All Touch Points
38:31 The Role of Team Members in Representing the Brand and Consistency
43:29 Messaging, Values, and Interactions as Part of the Brand
49:14 The Importance of a Memorable Brand in the Saturated Wedding Industry
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