E125: Edge of Innovation: Embracing Reinvention in Marketing with Jay Altschuler

THE POWER OF REINVENTION with Kathi Sharpe-Ross

In this episode of THE POWER OF RE:INVENTION, host Kathi Sharpe-Ross visits with Jay Altschuler, Senior Vice President of Global Media at Mastercard. With over 25 years of experience in the marketing field, Jay shares invaluable insights into the evolution of media strategies from the dot-com boom to today’s digital-centric approaches. He discusses his role in steering Mastercard’s global media investments, emphasizing the importance of brand affection and the sustainable impact of advertising efforts.

Jay reflects on his career transitions, from leading roles at Samsung and Unilever to his groundbreaking work with agencies such as Starcom and PHD. He shares stories of developing award-winning campaigns for iconic brands like Coca-Cola and Procter & Gamble, highlighting the creative and strategic challenges he faced along the way.

The conversation also explores Jay’s personal journey of Reinvention, from his educational roots at the University of Arizona to his passion for the great outdoors, which keeps him grounded amidst the bustling industry. Listeners will get a glimpse into how Jay balances professional demands with personal enjoyment and how this balance contributes to his success and well-being.

Jay and Kathi discuss the continuous need for innovation in the marketing industry, particularly in the realms of efficiency. They delve into how these elements are crucial in maintaining relevance and effectiveness in a rapidly changing business landscape.

Some powerful takeaways from today’s episode:

• Adapt or Fall Behind: Recognizing and adapting to the rapid evolutions within the media sector is crucial for staying relevant.

• Emotion Drives Engagement: Effective media campaigns are those that touch the heartstrings of the audience, building deeper connections.

• Experience is a Treasure Chest: Utilizing the rich experiences from various roles and industries can significantly enhance marketing strategies.

• Find Your Balance: Achieving a healthy work-life balance is not just important, it’s essential for sustaining creativity and overall well-being.

• Innovation with Impact: Focusing on innovations that solve real problems can propel the industry forward and support communities that are often overlooked.

Links:

Jay’s LinkedIn: https://www.linkedin.com/in/jay-altschuler-b136183/

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