Using Amazon DSP and AMC to Fully Understand the Customer Journey

The PPC Den: Amazon PPC Advertising Mastery

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4M ago 31:26

MP3•Pagina principale dell'episodio

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.

We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
3:38 - Intro to Amazon Marketing Cloud
4:25 - Understanding Attribution Models
5:21 - Importance of Data with a Purpose
7:01 - How AMC De-duplicates Attribution
8:44 - Using SQL Queries with AMC Data
11:30 - DSP’s Impact on Consumer Journey
25:03 - Measuring DSP’s Incremental Sales Value

🦡 Resources & Links

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

349 episodi

#Business #Marketing #PPC Den