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Ep. 117 - Pitching features to broadcast media
Manage episode 354065336 series 2811020
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Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up.
- Identify which local shows you want to pursue
- Create a media alert about your event, activation or news
- Send it again about 3-4 days before the event to the newsroom
- Follow up in the wee hours of the morning by phone
- Don’t be afraid to call until they tell you no!
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