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Ep 135 - Bridging the Gap: Irwin Hau on Amplifying Public Relations for Website Conversions
Manage episode 371079358 series 2811020
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Public Relations: The Unsung Hero of Website Conversions
Firstly, let's clear the air: why are we even talking about public relations (PR) in the context of website conversions? Isn't PR all about image building and reputation management? Well, yes, but that's not all it is. So, how exactly does PR tie into website conversions? Let's hear from Irwin Hau himself.
Join myself and Irwin in this latest episode of The PR Playbook Podcast to learn more about website conversions. Irwin is a private business consultant and Founder of Chromatix, a multi-award-winning web design and conversion agency based in Melbourne, Australia. Since opening shop in 2009, he's gone on to amass over 70 awards and mentions for work in web design and digital solutions. And be sure to visit Irwin's other business - Conversion Cow.
Turning Visitors into Customers: The Role of PR
Now, attracting people to your website is one thing. Turning them into paying customers is another ball game altogether. As Hau puts it, "The ultimate goal of PR is to foster trust and build relationships with your audience. Once that's established, conversions are a natural outcome." In this episode you'll learn Hau's five C's for successful conversions.
This speaks volumes about the role of PR in website conversions. It's not just about driving traffic; it's about cultivating meaningful connections with your visitors, providing them with value, and ultimately guiding them towards a purchase decision.
However, remember that PR is just one piece of the puzzle. A stellar PR strategy combined with an optimized, user-friendly website and exceptional customer service can make your conversion rates skyrocket.
Let's ponder over this: is getting people to your website enough to drive sales and conversion to customers? Absolutely not! As our conversation with Irwin Hau has highlighted, it takes much more than that.
Hau's perspective provides valuable insights into the complex relationship between PR and website conversions. The crux of the matter is that PR, when harnessed effectively, can boost brand credibility, foster trust, and create a conducive environment for conversions.
So, next time you're strategizing on improving your website conversions, don't just focus on SEO and digital marketing tactics. Consider how a robust PR strategy can tie into and amplify your efforts. After all, in the words of Hau himself, "A good PR strategy can be the missing link between getting traffic and getting conversions."
Ready to start your next PR campaign, then visit our website to see how The Silver Telegram can provide your business with the tactics you'll need to increase brand awareness and create more sales year over year.
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