Standing Out In An Established Market The Public Relations podcast

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Standing out in an established market

21d ago 14:25

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MP3•Pagina principale dell'episodio

Contenuto fornito da ThePublicRelationsPodcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da ThePublicRelationsPodcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

So, you want to sell Swedish tea to a country that is synonymous with making tea? That was the challenge Komal Lath of Tute Consult had as she took on a brief from Swedish tea maker "Life by Follis". Find out how she did some of it in this bite-sized episode.

We talked about why she organised a "high tea" event and how she worked with niche influencers to target specific segments within the Indian market.

Komal is also one of those people who just beams with positive energy so I asked her tips on how she does it. She had 3 really good ideas.

Usual place to subscribe if you want to follow along or come on the show as a guest.

hashtag#pr hashtag#publicrelations hashtag#pressrelations hashtag#pragency

… continue reading

97 episodi

#Business #ThePublicRelationsPodcast

Artwork

Standing out in an established market

The Public Relations Podcast

published 21d ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da ThePublicRelationsPodcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da ThePublicRelationsPodcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

So, you want to sell Swedish tea to a country that is synonymous with making tea? That was the challenge Komal Lath of Tute Consult had as she took on a brief from Swedish tea maker "Life by Follis". Find out how she did some of it in this bite-sized episode.

We talked about why she organised a "high tea" event and how she worked with niche influencers to target specific segments within the Indian market.

Komal is also one of those people who just beams with positive energy so I asked her tips on how she does it. She had 3 really good ideas.

Usual place to subscribe if you want to follow along or come on the show as a guest.

hashtag#pr hashtag#publicrelations hashtag#pressrelations hashtag#pragency

… continue reading

97 episodi

#Business #ThePublicRelationsPodcast

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