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The True Story of How An Intern Disrupted The Beverage Industry with Zero Marketing Budget with SMASHD's Mike Chambers
Manage episode 441444612 series 3383875
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How can a creative social media campaign turn a brand into a viral sensation? This week, I am joined by SMASHD CEO Mike Chambers, one-half of the masterminds behind a buzz-worthy marketing campaign for the non-alcoholic cocktail brand. Mike's insights on one of the most successful marketing campaigns in history are captivating. Mike shares how their unconventional strategy—featuring Nicole smashing cans with a baseball bat—captivated audiences and skyrocketed their follower count.
We explore the hurdles of brand recognition, the organic rise of their audience as the "Smash Army," and the crucial role of authenticity in building a community. This really is one not to be missed.
Learn more about Mike:
CEO @ SMASHD and the Founder @ Bang Bang Media.
Mike's Links:
Website: https://smashd.com/
LinkedIn: https://www.linkedin.com/in/chambers-mike/
Connect with Veronica on Instagram: https://www.instagram.com/vromney/
If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/
If you found value in today's episode, I would appreciate it if you could leave a rating and review.
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