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7 Investor Personalities You Need To Know
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In this episode, Yakov shares insights from a recent deal-making event in Nashville. The goal here is to take your capital raising off cruise control and play offense rather than defense.
We talk about the concept of 7 prevalent investor personalities. Understanding the psychology of how certain people are wired will help you become attractive to these types of investors and that starts with understanding who they are and how you can serve them.
Yakov walks through a detailed framework to understand and communicate with different types of investors, from corporate managers to professional investors. He underscores the value of targeting the right investor personas and adapting marketing strategies accordingly to build trust and effectively raise capital with investors beyond your current network.
Key Takeaways:
- Play proactive offense focusing on growth and expansion
- Understand the 7 investor personalities to tailor your approach
- Corporate Managers, Entrepreneur Founders, Doctors, Lawyers, Dentists and more
- Utilizing commonalities to build connections with potential investors
- How to tailor marketing and communication strategies to match the specific investor persona
Useful links and resources:
'Attracting Investors' by Yakov Smart on Amazon
https://findmoreinvestors.com/form
Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup
Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:
http://findmoreinvestors.com/capital
Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: reviews@findmoreinvestors.com
Connect with Yakov:
https://www.linkedin.com/in/yakovsavitskiy/
https://www.facebook.com/yakov.smart3
The following music was used for this media project:
Music: Positive Fat Bass Intro Loop by WinnieTheMoog
Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod
The following music was used for this media project:
Music: Just Keep Going (Loopable) by chilledmusic
Free download: https://filmmusic.io/song/7245-just-keep-going-loopable
License (CC BY 4.0): https://filmmusic.io/standard-license
The following music was used for this media project:
Music: Business Of Dreams by MusicLFiles
Free download: https://filmmusic.io/song/9392-business-of-dreams
License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles
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