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Ep 147: 5 Critical Elements Missing From 90% Of Personal Brands W/ Tonya Eberhart & Michael Carr
Manage episode 355949487 series 2896564
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Do you want to know why your industry colleagues always have press interviews and amazing opportunities coming directly to them and you don't? It's because they've harnessed their personal branding, and they're consistent with it.
As the saying goes: "People don't do business with a logo. They do business with a person." Brand identities are critical in business. They set you apart from competitors and provide potential customers with a mental shortcut to understanding your company. A brand incorporates elements like the name, vision, values, personality, and aesthetics, all of which come together to form a cohesive identity and playbook for the business.
With strong brands, you know exactly what to expect from every interaction – and that’s no accident. Companies achieve this through consistency in every direct and indirect customer and stakeholder exchange, solidifying everything from product expectations to customer experience. The best brands are so good that we subconsciously choose and remain loyal to one brand over another because something about their identity resonates with us.
So, how can we build such a powerful brand then? Thankfully, today these branding experts and I have your back. In this episode, we've invited 2 Branding Agents For Business Stars. They are non-other than Tonya Eberhart & Michael Carr.
"Inspiring stories, engaging conversations, and a mission to help. "
This is how most people can describe Tonya and Michael.
They are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace.
They have helped and inspired Coaches, Consultants, and other Experts to position & present themselves and their offers differently in order to maximize their time and dramatically increase profits.
In this episode, Tonya and Michael will be sharing:
1) The 5 Critical Elements Missing From 90% of Personal Brands
2) The 5 Critical Questions Every Successful Brand Must Answer
3) Their 3-D Formula to a bold and unbeatable brand
Learn more about Tonya and Michael:
Website: https://brandfacestar.com/
Facebook: https://www.facebook.com/brandfacestar
LinkedIn: https://www.linkedin.com/in/tonyaeberhart/
Instagram: https://www.instagram.com/brandfacestar/
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