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Richard Hammond
Manage episode 411978867 series 3471356
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CEO and Founder of Uncrowd, Richard Hammond, has some fairly forthright views on customer experience, NPS and loyalty, to name a few. During a great 15 minutes we concluded that NPS is a waste of time, loyalty doesn't exist and also discussed why some shoppers love one brand but loathe the next.
This is worth 15 minutes of anyone's time who finds themselves grappling with how to attract and retain customers and get inside the head of the often fickle consumer.
The Retail Maverick Show is a Redline Retail in association with The Industrious production
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