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Alan Ferrero, Digital & Ecommerce Director at Camper | 🎙 Redefining Loyalty: Inside Camper's Walking Society and Sustainable Future #6
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This episode features Alan Ferrero, Digital & Ecommerce Director at Camper. We explore how this 50-year-old Mediterranean shoe brand is reimagining the future of sustainable footwear while building a thriving digital community.
Alan shares insights into Camper's Walking Society loyalty program, which has grown to 3.5 million members by focusing on community and shared values rather than traditional points-based loyalty. We discuss their groundbreaking sustainability initiatives, from repair services to the innovative modular shoe concept. We also dive into how Camper successfully blends digital innovation with traditional craftsmanship, and their vision for the future of personalised footwear.
Timestamps:
0:00 Intro
1:50 Alan Ferrero as Digital Director @ Camper
6:24 Camper’s community-focused loyalty program, the Walking Society
12:10 Breaking down data silos
14:20 Enhancing customer loyalty, especially with Gen Z
18:09 In-store experience
20:45 Sustainability initiative
29:58 Challenges during digitalisation
31:14 Digitalisation in physical stores
33:30 Personalisation through technology
36:31 Customisation through modular shoe
38:35 Rapid fire round 👾
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