Ep. 53 - Dave McLaughlin & Rob Fisher, Co-Founders of Bodd

The Retail Wrap-Up

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In today’s episode we talk to Rob Fisher and Dave McLaughlin, the Co-Founders of Bodd.
Bodd is a rapidly growing scanning and data company homegrown in Australia. Founded in 2013, Bodd has been developing 3D body scanning technology with leading Australian academic institutions such as UTS, RMIT, Swinburne and Deakin.
Bodd aims to empower retailers and merchants to change how they capture measurement, body, and sizing data through an integrated suite of technology that can be tailored for any business.
Their focus is to provide the richest set of body data on individuals that ultimately the consumer can control. It is up to each user to grant explicit permission for merchants to access their body data derived from a Bodd Scan. With permission from the consumer, Retailers can then offer hyper tailored experiences to Bodd consumers, leveraging the wealth of data captured from one single scan.
During our conversation with Dave and Rob we discuss the backstory behind the creation of Bodd, including their motivation and key partnerships currently at play. The guys also discuss the key learnings that came up when launching in South East Asia and how this wisdom continues to serve them. We talk about sustainability in the fashion and apparel industry and Bodd’s role in making a difference. Plus, we hear about Dave and Rob’s plans for Bodd’s future.
For more information on the Bodd technology or our guests today, please see the show notes for this episode.
Thank you to our guests, Rob and Dave, for joining us. We hope you enjoy this conversation!
- SELECTED LINKS FROM THE EPISODE -
Bodd
Rob Fisher (LinkedIn)
Dave McLaughlin (LinkedIn)
Bodd (LinkedIn)