Ep. 58 - Abigail Forsyth, Co-Founder and Managing Director of KeepCup

The Retail Wrap-Up

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In today’s episode we talk to Abigail Forsyth, the Co-Founder and Managing Director of KeepCup.
KeepCup are the pioneers of the international reusable coffee cup movement, who over their 13 years in their existence have become a household name and barrister approved in over 75 countries around the world. The business, started by siblings, Abigail and Jamie, was created with a simple idea in mind: keep the cup and use it again. Their idea solved the growing problem of single use packaging and the volume of waste entering the environment – and quite frankly, they couldn’t believe this gap in market hadn’t already been filled.
During our conversation with Abigail she lets us in the motivation behind the brand’s creation and success, as well as how she and her brother pushed forward with their idea even after being turned down by manufacturers and designers in the creation phase. Abigail also talks to us about being the pioneers of durable and reusable products and how they deal with competitors and counterfeit products giving the reusable movement a bad name. We, of course, discuss the struggles and changes in 2020 and 2021, as well as the affect customers working from home has had on the business’s bottom line. Abigail also announces KeepCup’s latest product to launch, the KeepCup Helix and how this product still sits nicely within their product offering and ethos. And lastly, Abigail gives her advice to anyone looking to launch a brand, product or concept, and what’s in the pipeline for KeepCup.
For more information on KeepCup or our guest today, please see the show notes for this episode.
Thank you to our guest, Abigail Forsyth, for joining us. We hope you enjoy this conversation!
- SELECTED LINKS FROM THE EPISODE -
KeepCup
Abigail Forsyth (LinkedIn)
KeepCup (LinkedIn)
KeepCup (Instagram)
KeepCup (Facebook)
KeepCup (Twitter)