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The Future of SEO, Part II: Getting the Picture
Manage episode 423176995 series 2864318
Contenuto fornito da Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the importance of optimizing images for search, including using descriptive file names, alt text, metadata engineering, and high-quality original images. It also emphasizes the need for brands to focus on their overall brand experience and values to stand out in visual search. What does the future of visual search look like?
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