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Unpredictability in This Presidential Election Year
Manage episode 415457383 series 2864318
Contenuto fornito da Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we start from a defensible position and focus on the right target audience with a unique and surprising message, winning is still possible. Is the answer inbound marketing? During a political season, it may be beneficial for brands to allocate advertising dollars towards SEO, website redevelopment, and creating valuable assets that can be deployed later when attention availability is higher. All that and more on today's Rethink Marketing Podcast episode!
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