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GTM Inflation & the cost of doing nothing
Manage episode 436419828 series 3380698
Contenuto fornito da Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.
- (00:00) - Introduction
- (01:20) - SaaS and GTM inflation
- (06:18) - Rising Costs and Business Adjustments
- (09:57) - Understanding Value Pricing in SaaS
- (11:00) - Check your T&Cs
- (13:50) - Using Price Increase Wisely
- (18:54) - Communicating Price Increases to Customers
- (25:11) - Case Study: Effective Price Increase Strategies
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